Photography Blog

Boston wedding photographer passionate about documenting exquisite celebrations rooted in family and one of a kind experiences. Based on Boston's North Shore.

What A Week!

What a week it has been! Can I just tell you how grateful I am for each of the ladies that shared with you this past week. I am so honored to call each of these women friends not only in my business life but in my personal life as well. They each hold a special place in my heart and I'm so grateful for them taking the time to share part of their experiences with you this past week! As a recap:

Steph shared her experience creating and cultivating an online community on Monday

Natalie talked about balancing life as a mom, wife and business owner on Tuesday

Alicia encouraged us to do good with our businesses on Wednesday

Katelyn showed us how to create a brand that is uniquely YOU on Thursday

I know I've been challenged and inspired by what each one of these women shared and I hope you have too!

I have to give a big shout out to CoCo for working behind the scenes to make sure each post was shared each day with you! Ladies, your help has allowed me to truly enjoy an internet free vacation! Thank you so much! So as I wind down the end of our trip, I hope you take a few minutes to enjoy the posts from this last week! Make sure to leave our guest bloggers some love! Enjoy the rest of your week and I'll see you on Monday!

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Katelyn James on Creating a Brand About YOU

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I kind of feel like a celebrity is guest blogging for me today!!! (well 'cuz she kinda is!) My friend Katelyn James has graciously agreed to take the reigns for me today, to end a week long series of guest bloggers as I sunburn in the Caribbean!

Katelyn stole what I was going to write, almost word for word in her introduction! But what she didn't tell you is that I first saw her on the WPPI trade show floor earlier that week and I was too shy to say hi. When it was time for Jasmine Star's platform talk and I slyly noticed that Katelyn was sitting behind me, I remembered the advice my friend Shyla had given me. "Don't be shy, Debbie."

So I mustered up all the courage I could find and tried to play it cool. "So...ah...you're Katelyn James, right?" HA! And that is the story of how two redheads became friends:).

Katelyn is just one of those people who immediately makes you feel at ease. There are just people that exude joy, confidence, character and love. Katelyn is one of those people, and like a magnet she draws others in. Being around people like Katelyn truly makes me want to not only be a better photographer, but heck, a better person! I'm grateful that I turned around and said hello because this girl has been such an inspiration to me and I'm so thankful to be able to call her a friend!:)

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Let me first start this post by explaining just how SMALL this world is! Debbie and I are friends because of one random interaction in LAS VEGAS 3 years ago!!! Crazy right?! I met her right before Jasmine star's presentation at WPPI! It was my first year and I just knew that no one knew who I was..... not a soul.  For the most part this was pretty accurate. I walked the halls and knew no one.....I was so overwhelmed just like every other newbie photographer out there! So when this curly haired, super spunky redhead turned around and said "um, are you Katelyn James?".... I was speechless. "uhh, Yesssss" I replied.  Debbie introduced herself and explained that she checked my blog.... and we have been friends ever since! Just like that! People can come into your life in such a subtle way and yet have a huge impact. I LOVED getting to travel up to Boston this past fall and shoot an anniversary shoot for David and Debbie! We've formed a friendship over the years and I'm SO honored that Debbie asked me to GUEST BLOG!! And to make it even better... I get to talk about BRANDING! Woohoo!! I love this stuff!

Basically, I started my business as a college student. I didn't have money to allocate to marketing or advertising so I had to figure out a NEW way to put myself out there. So I started blogging..... a lot. I also started to form my brand around who I WAS because that was all I HAD! And now, after 3 and a half years, I'm looking back and realizing that that was a REALLY great approach.  Here's the issue in today's photography industry. Professional grade DSLR cameras are becoming affordable... professionalism is easy through the web and anyone came get a facebook fanpage and start a business.... instantly. I mean, lets be honest, I started that way. My facebook fanpage is still the number one way I connect and announce blog posts to fans. So how do we market ourselves when the industry is becoming saturated with people trying to do the same thing?! Welp, anyone can shoot with a MarkII and a 50mm lens and create images just like me so I can't promote myself with my IMAGES...I have to promote the only thing that sets me apart... and that's ME! My brand is built upon three things... my STYLE, my PERSONALITY, and my STORY.  No one can copy that and it allows me to be GENUINE in the way I market myself! Another cool aspect to this approach is that when your brand is wrapped around who you are, you automatically become easier to relate to. People love CONNECTING with other people and that is what keeps them coming back for more!

For example... I love Jasmine Star. Why? Well, I don't really know how it happened but I started following her blog and eventually, I felt like a KNEW her! ... and I loved her! She has a brand built around her style and her LIFE. She shares stories of struggle and people CONNECT with that.  She also shares her stories of victory and overcoming obstacles in the photography industry and people connect with that too! Jasmine is untouchable and it's not because she has 50,000 followers on twitter...it's because NO ONE else can be Jasmine Star... not even her identical twin sister.

I wanted that. I wanted my business to be built around KATELYN JAMES. I want people to see TEAL shoes and immediately think of me! I want people to see pictures of my puppy and watch him grow up! I want people to know that I'm a redhead who's from the south and LOVES diet mountain dew! I want my website to EXUDE who I am and what I love so that people that love the same things will become attracted to my brand! ALL of these wishes became reality when I started forming my brand around ME! It's a crazy concept... but it works!

So, in a nutshell, that is my approach to branding... there's no 5 step program or "How to create a brand" kit that you can download.... branding is such an individual, personal part of one's business. However, I do have a few tips for ya when it comes to marketing YOU! :

1. Stop comparing yourself to others. You will NEVER be able to build a brand around YOU if you're constantly looking to others to be inspired. (I should know.... I'm guilty of this!!)

2. Start thinking about your style and what makes you unique. What do you do when you're NOT working or shooting? What do you love to wear? How would you decorate your dream home? What are your favorite stores? All of these things can help you think outside of the box when it comes to the visual part of your branding! (Color, theme, colors)

3. Decide to put yourself out there. Share your story, share your struggles, share about why you ADORE your clients and eventually, people will start to notice that there is MORE to your business than just pretty pictures and they will connect with that!

4. Be consistent! If you have a blog... blog regularly. There are photographers that I LOVE but they only blog once in a blue moon and quite honestly, I forget to check up on them because I know that there isn't going to be any new material on their site. Consistency = Commitment! When people KNOW that you will have something new up everyday, they will remember to come back to your site!

5. Take risks. When I started blogging, I had NO IDEA how people would respond to "Wedding Wednesday" posts or posts about my family vacations..... but people loved them. Don't be afraid to take risks and try something completely new and different from others in the industry!

Whew! That's a lot of info! I feel like a just crammed 2 hours of workshop material into one blog post!! I hope you enjoyed this and were able to take away some insight and ideas about branding!! This approach to branding isn't JUST for photographers... I think any small business should focus on connecting with clients personally!! It works! I promise!

Thanks so much for stopping by Debbie's blog today! I'm honored to be able to write a guest post for this amazing girl!!! Have a fabulous day!!

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Alicia Candelora on Giving Back

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I'm so excited that I get to share with you my dear friend Alicia! I first met Alicia back in 2010 on my first trip to WPPI. I remember sitting with a group of photographers, crying like a baby. I was so unhappy. I wanted a new career, a new start in photography. I saw all these people following their dreams, living a different kind of life, and I desperately wanted it more than anything. I couldn't imagine that one short year later I would be doing just that! And despite my theatrics, Alicia introduced herself, gave me a hug, and we've been friends since!

This girl has a giant heart for others and shares that heart in all that she does. From her every day life to her business, Alicia's personality and purpose shines through! I can't wait for what she's going to share with you below! Everyone, give Alicia a warm welcome!

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Let's be honest...who of us isn't jealous about where Deb is right now? Ok truth be told, I'm not entirely jealous because I myself am in Ecuador right now!:) Nevertheless, I am delighted to be a guest blogger for Deb today because I read this blog regularly! But I'm not going to lie...sometimes it is hard writing for another person's blog. You don't know who their audience is, you don't know if they will get your jokes, and you're afraid that your love for the New York Yankees will immediately get you permanently banned from a Boston photographer's blog. Wait, did I just admit that I'm a die hard, life long Yankees fan? I did. And Deb STILL asked me to write a blog post. I secretly think it's because deep down she knows which team is really worth rooting for. I digress...

**(OH BOY!! I may be in the Caribbean but DID A YANKEE FAN JUST DISS the RED SOX on MY BLOG?!)** Banned for life. Just kidding...Sorta. :-P

Deb asked me to write from my heart.  Do you have any idea how difficult that is when your "heart" is in so many places? But one thing that I always return to, time after time, is my passion for helping others and seeing others succeed. So I share with you the story of a woman who, years ago, rocked my world. And after that I will give you a call to action that will hopefully change your life as much as it did mine!

It was 102 degrees that day. With our sunblock on and a bottle of [lukewarm] water in hand, we loaded up to go into the bush of Kenya to set up a two-day medical camp in a village that was unable to get any medical treatments. It took us four hours of off-roading in Land Rovers to get there. There were points of the trip that we were not sure if we could go any further because the terrain was so rugged.

Upon arrival, we had discovered that not only were the villagers that we expected there, but there were also villagers that had traveled for days to get there upon hearing that we would be coming with medicine. We set up our stuff and sat under a makeshift shade tent as we buckled down to meet thousands of Africans who had come for help. And of all the people I met, there is one face I will never forget.

Her name was Yolanda. She had waited in line for hours, with the hot African sun beating down on her and her four children, until finally she got to me and gave me her prescriptions. Unlike most of the villagers, she knew a little bit of English. As I gave her baby two shots and began filling prescriptions for each of her children, she began telling me about the reality of life in that African village. The women worked together inside the village to keep things running while the men were out hunting for food every day. Often times an entire tribe of men would come back with just one catch of the day…to feed the whole tribe. Food was not the only problem – there were no water sources anywhere within miles and so this tribe was forced to drink from muddy puddles after it rained and to collect the water from those puddles to save for the drought season. I stopped her right there.

Did she just say that they saved water from muddy puddles so that they could drink it later? She continued to explain that many of their children are very sick and some have even died due to the fact that they have no clean water.

It was then and there that I realized something had to be done.

Fast forward to two and a half years ago when I moved back to the states and decided to go full-time with my photography business. I have a chicken-scratch piece of paper that I wrote on the flight home with five goals of running my business stateside. The very first thing I wrote was “make a difference.” I knew that it was important to make money, provide clients with a great experience and develop my brand. But the single most important thing for me was making a difference – In the lives of my clients, in the lives of vendors I would work with, and in the lives of those who don’t have the chance I have.

I am passionate about business and I love photography but I also knew that I was created to do so much more than just work at a job I loved. And as a Westerner who is more privileged than 80% of all the people in the world (if you are reading this, you are too!), I felt the responsibility weighing heavily on my shoulders to give back to those who are less fortunate.

Currently my business donates 10% of everything it makes to Thirst Relief and we are leaving this week to take a team of 10 clients on a relief trip to Ecuador…the first of many trips to come.

So how does this apply to you? I would challenge you to think for a second about how you can give back. Maybe that means volunteering at your local food pantry or homeless shelter. Maybe it means sponsoring a child through a program like Compassion International. Maybe it means starting a fundraiser for Thirst Relief. Maybe it means spending time with the elderly at your local nursing home. Whatever it is for you, I would just encourage you to do your best to give back to your local community. It is, by far, the best decision I have ever made for both my business and my life and I know it will be for yours too!

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Natalie Hebert on Balancing Life As A Mom & A Photographer

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Today I have the pleasure of introducing my good friend Natalie to you! I first met Natalie way back in the day ;) (circa 2004), as we were attending the same church. We became friends and I fondly remember her and her husband Steven rockin' the dance floor at our wedding! Soon after though, they left to move back to Texas. But wait, there's more. All of sudden I started seeing images all over Facebook taken by Natalie! Not just good images, but great images! I was floored! I had no idea that she was even a photographer! We had been friends for almost three years and never once did photography come up in conversation! I watched as Natalie grew her business in Houston, steadily and surely over the past few years. This is girl is amazingly talented and I am constantly in awe of the way that she sees the world. Natalie just welcomed her first son into the world last year and I have loved watching her become a mom. As someone who is not a mum yet, I've been curious as how some women balance running a successful business all while meeting the demands and joys of being a wife and mom. I asked Natalie to share her thoughts and experiences with you in hopes that she can encourage us all! So everyone, give Natalie a warm New England welcome!

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When Deborah first asked me to do a guest post I was very flattered but had no idea what I would post about. A lot of my blog posts are one to two sentences! Every once in a while I'll write a paragraph or two but, for the most part, I keep things pretty short and to the point (kind of like me, I'm 5'2'' and pretty blunt;)). Deb suggested I write about the balance of raising a child and running a business. I laughed a little as I usually think of my kid as surviving in spite of me and my business running and me trying to catch up. As I thought about it more though, I realized I did end up having to make some strong suggestions (I hate rules) for myself which I thought I'd pass on you. As a mom and business owner, these are the choices I've had to make in order to find a semblance of balance in my new life! Take it, leave it, whatever you'd like.

1) Time, What's it Worth?: Figure out just how much time you're wanting to commit to photography. If you're still trying to book a wedding every weekend and be a full time, stay-at-home mom, something will have to give. Something will get put on the back burner when it should require your full attention. Hopefully, that's not your child. Your clients don't know and sometimes don't care just how busy your life is with a kid. They expect and deserve the time and attention they're paying for. Figure out how your schedule will have to adjust so that you can give your clients the best experience possible, while still being able to be a great mom.

Look at your pricing structure too. Your time is now worth more. Time away from your little one (though, at times, will be much needed!) is time you'll never get back. And for all the unwanted pearls of wisdom you get from mothers, this one rings true: It goes by so fast. SO. FAST. As for me, my goal is to book no more than one or two weddings a month. After Engagement shoots, Bridal shoots, consultations, editing, emails and the actual Wedding Day coverage, I find I need that time not just to keep up with it all, but actually to do it well. And maybe even exceed the expectations of the client every once in a while :)

2) Strictly Photo Time: Before Gus came around I had a very laissez faire approach to, well, pretty much everything in life. Now I have very set times (usually nap time or evening hours) when I'm focused on nothing but emails and editing. Luckily, my husband is a teacher so he can be home in time for most of my shoots or Saturday weddings. I'll be honest and say usually those times get eaten up with with other stuff (cleaning, laundry, cooking, episodes of 30 Rock or The Bachelor on Hulu, etc.). So, sometimes I have to get out of the house. Luckily, we live close to family or, like I said, my hubby has a lot of afternoons at home, so someone is usually available to watch the kid and I can escape to a coffee shop (which is currently where I am!)

3) Making Lists, Checking Them Twice: Lists keep me organized. Evernote keeps me sane. I also have a huge white board at home where I can write down spur of the moment ideas as well as long term goals on something I can't lose! With Evernote, I can also take pictures of the whiteboard and save it for later.

4) Outsource What You're Not Good At: I hate math. Numbers make me sweat. Before, I would suffer through taxes and hope I didn't get audited. I was terrible at keeping my receipts in order, never entered my checks in a timely fashion (or ever), and never (NEVER) entered mileage for shoots and consultations. Now I have someone who does that for me! I still keep track of my mileage (well, I'm supposed to) but that seems much more manageable now that I have help keeping track of the other numbers associated with my business. If you're not good at something, or it causes you stress, decide if your business really needs it. If it does, see if there is someone else you can pay to do it for you!

5) Comparison is the Thief of Joy: Stop comparing yourself to other mothers and other photographers! It doesn't do you, your child, or your photography any good. Of course, there are mothers and artists who offer wonderful advice and/or inspire your creativity -- keep spending time with them, searching through their blogs, and the like. But if you find that you're spending all your time looking at other people and then comparing yourself to them, it will be a dead end road. While we're on the subject of blogs…

6) Get Off your Computer and Go Outside: There doesn't need to be much of an explanation here as to why this is beneficial to you, your kid, and your photography.

Anyone else have good tips or tricks for moms with a camera? Like the perfect bag that carries your gear and diapers? I'd love to hear in the comments!

Peace, Natalie ps -- I would be remiss if I didn't take the opportunity to share just how adorable my kid is. Seriously, he's the smartest, most talented, beautiful child ever in the history of the world. Nay, the universe;) So, if you feel so inclined, click here.

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Steph Stevens on Cultivating An Online Community

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Yep, right about now I should be relaxing in the sun, working on my burn and hopefully sipping on one (ok maybe two) fruity cocktails! Today marks the start of our family vacation to the Caribbean! We'll be sailing the seas for the next week with Dave's family and excited doesn't even come close to how I'm feeling! I've made a commitment to make this a "real" vacation with little to NO work while we're away, so I've enlisted the help of several friends to be my guest bloggers this week! I'm so excited to read as some of my industry peers share insight into specific areas of business that they are passionate about!

First is Steph Stevens, who I met almost two years ago! I was modeling in a workshop that she was attending. Immediately I knew I was going to get along great with her! But that's Steph, she could be friends with a tree. Her bright smile and beautiful personality make everyone she meets feel immediately at ease. Must be why her clients love her so much!

A few months after Steph and I met, she began and online community of photographers over Facebook. Now Facebook groups are the norm, but at the time it was something new and completely different. As more and more people shared in the group, more and more people joined, and what was once the small idea of a photographer has blossomed into something much bigger.

Today Steph is going to share her journey of why she started the group and how being a part of a community is so important to growing your business!

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Hi guys! While Deb is away playing in the Caribbean, she asked me to help kick off the start of a week of guest bloggers! Deb asked me to share my thoughts and experiences creating and sustaining an online community of photographers and I'm sharing my thoughts below.

For a quick recap, here's my story: My name is Steph Stevens and I am a Boston-area photographer shooting mostly weddings and families. My first gig as a photographer was shooting whitewater rafting trips. It was here that I learned to love having a camera in my hands and interacting with my clients!

So, a creating an online community, let's get down to business.

What I did In January 2011 I invited a few dozen of my photographer friends to a private Facebook group.  These were people I’d known since my early years of shooting weddings.  We’d second shot for each other, shared advice and referrals, met for breakfast or lunch, and had come to each others rescue in wedding emergencies!  Having a network of trusted peers is vital to being self-employed and being able to access them quickly on Facebook was so convenient.  This first group of a few dozen invited some of their friends to the group, those people invited their friends, and 14 months later we have 470 photographers in the group!  As you can imagine this is an incredible resource.

Why It Works Our group allows self employed photographers a place to discuss the thoughts they have and the challenges they encounter day to day in their business. If one person has a question it’s quickly answered by another, usually within a few minutes and the conversation bounces back and forth throughout the day. Because of the group’s Facebook platform, it’s easy to for members to stay active, informed, and engaged. Topics range from software, lenses, client relations, contract advice, gear loans, wedding vendor recommendations and referrals for inquiring brides.

It’s important not to get hung up on the fact that you’re sharing advice with your competition. Photographers get back what they put in, and in order to be a successful and respected contributor they have to participate.  There’s a greater good that comes from having respect from your industry peers, more important than the fear of giving away secrets.  Our images are an expression of our unique personalities, not a commodity that can be stolen or duplicated. That’s why Deb, our blog hostess, can ask me to step in and guest blog. I admire Deb’s photos just like all of you do, but we have unique perspectives and personalities that appeal to our different ideal clients.

Making it work for yourself Join an online community to share your recent work and bounce ideas around. Attend conferences and workshops to advance your skills (either local, regional or national). Set up practice, styled shoots with other local photographers, models and vendors. Find a mentor or become a mentor. Try local networking groups.

Most important: get back to the basics of social networking - and BE SOCIAL. Get out from behind your computer screen and shake some hands and have a conversation over cocktails or coffee. As photographers we have the flexibility of making our own hours but often lack the camaraderie of traditional co-workers. Invest some time in starting, growing and strengthening relationships with your peers in the industry. So being in an online community is great, but where the magic really starts to happen is when we can meet face to face, shake hands, share hugs, and share life with each other.

These professional peer relationships can be fruitful to your business. Some of my favorite weddings came to me through another photographer who was already booked. I recharge that karma by sharing inquiries that I can’t shoot with those photographers with whom I’ve developed a trusting relationship and mutual respect.

If you find yourself wanting that community but can’t find a platform for it - Create Your Own! “Build it and they will come.”  Watch your idea snowball, and gain momentum and friends along the way!

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Ask Anything : Two Bright Lights

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I've fielded a lot of questions about Two Bright Lights and submissions lately so I thought I'd share my thoughts on this amazing application! Two Bright Lights is an integral part of my wedding workflow and it's one of the best time saving tools that I use!

I started using Two Bright Lights when it was first introduced several years back. I remember thinking that I had no idea what the program was or what it did exactly, but I knew I wanted to give it a try! You may be asking the same thing, what the heck is Two Bright Lights? Well, TBL is an online program that shares your images with blogs and magazines for publication for a yearly subscription fee. You can even allow vendors to see and/or download your images directly from the site as well. And don't be fooled, Two Bright Lights is MORE than just wedding blogs, so make sure to check out their editorial partners! Who knows, you could see yourself featured on all kinds of blogs!

So back to the beginning. I opened up TBL and had no idea where to start! (The format has been adjusted slightly from the beginning, but basically there is an upload area, an album/edit area, a submission area and a support area.) I uploaded some of my 2010 weddings and went to town, thinking that if I submitted everything, one would stick. (don't do this!) I was fortunate to have a few blogs pick up the weddings I shared and I was hooked. It was SO easy, SO simple and such a fast way to share my couple's weddings, my work and my name!

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Before TBL, if you wanted to submit to a wedding blog, often times you had to upload, email or worse, MAIL, 5-15 images manually, often emailing back and forth with the blog editor. This took time, a lot of time, and it often could be come a problem in your workflow. With TBL, now everything is done with the click of a button, inside an online application and all together in one viewing area. You can click through vendors to add to your event, write a description, and invite people to view your images all in minutes. And imagine the delight editors now have when going through submissions! All applicable information is at their finger tips (and you better believe this makes editors happy and certainly increases your chances of being published!) Instead of taking me several hours to submit to a publication, now it takes me about 45 minutes from upload to information to submission. (And often while the images are uploading, I am using that time to accomplish other tasks). Don't think this is just for blogs either! Many print publications now use TBL, making the whole process of submission a piece.of.cake.

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I use Two Bright Lights for two reasons: To affirm my couple's hard work in their wedding or engagement session and to expose a wider audience to my business, myself and my work. Simple as that. I absolutely LOVE sharing with couples that their wedding as been featured, and they absolutely love it too! By making it so easy to submit to publications, Two Bright Lights has helped me make this a part of my workflow for every session and wedding. Does it mean that every session gets published? No. But I've made a commitment to give every couple a great experience, and part of that experience is sharing their wedding with others and affirming their hard work!

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When I first started using Two Bright Lights, I didn't take the time to research the publications that I wanted to submit too. Instead I just picked any old blog and hit submit. I would definitely NOT recommend doing this. Instead, take the time to research and look through all of the editorial partners in TBL to see what publications are looking for and if your work or your clients wedding is a good fit. You'll waste a lot less time if you do the this simple step ahead of time. I have a Google Doc where I've written down the various publications I want to submit too under several categories (New England blogs, etc) This helps me keep track of where I've submitted before and what blogs service brides in my region of the country. Again, this simple step of pre-planning has helped make the process of submitting much easier. And when something is easy for you to do, chances are you'll do it again and again!

Remember when submitting your content that the more information you can provide to an editor the better. Vendors, background story, correct spelling of names and dates, etc. The less work that the editor has to do the better. Also, take care with the images that you select. Editors want to see details, a few portraits, environment shots, and other images that tell a complete story of a day or a session. You image selection also depends a lot on the type of blog or publication you are submitting too, so make sure to keep that in the back of your mind.

Finally, if a blog or publication has accepted your work, make sure you say thank you! This seems like such a simple thing, but in the hustle and bustle of everyday life this step can quickly get overlooked. Send a thank you email, tweet or Facebook message. Retweet their tweets. Share on Facebook. Post on your client's wall. Share, share, share. And if you can send a Thank You card, even better. (A blog I submit too has sent out thank you notes to ME for sharing a client's wedding or session!!) It's the little things that make a huge difference and just another way to show your appreciation!

Two Bright Lights has helped me book weddings, reach audience I might not otherwise, as well as give my brides a great experience! It's part of my workflow that I could not live without!

If you have any more questions about Two Bright Lights or submitting your work, share them in the comments below! I'm happy to answer! Happy Blogging!